October 13, 2008
Economic Woes Won't Spook Smart Halloween Shoppers
Nextag offers users the tools they need to save this holiday season
San Mateo, CA, October 13, 2008 - The economic outlook may be grim for many Americans, but that doesn't mean they'll skimp when it comes to costumes, candy and decorations this Halloween.
The latest report from the National Retail Federation shows that despite a slowing economy, Americans will be celebrating the holiday this year in greater numbers than ever before (64.5%, up from the previous year's high of 58.7%). Average spending is also on the rise at $66.54 per person, an increase of more than $20 in the past seven years alone. And it's not just parents and children who are getting into the spirit of the season, seniors, singles and even pets will be donning costumes and strutting their stuff.
However, while shoppers are spending more they're also spending smarter. Increasing numbers are turning to the internet, and specifically to price comparison shopping to find the best deals. Nextag offers consumers the information they need to find the best value for their money as well as access to hundreds of quality sellers.
It's Trick-or-Treat Time: By far the most popular Halloween activity is handing out tasty treats to the little ghosts and goblins prowling the neighborhood. Filling up those goody bags doesn't have to cost an arm and a leg, though, and smart shoppers can easily find big savings on the most popular holiday candies.
A Real Haunted House: Setting just the right mood for Halloween fun is easy and surprisingly inexpensive. Whether your favorite decoration theme is wicked witches, glowing pumpkins, or gruesome ghosts; Nextag offers you fantastic shopping options at great prices.
Celebrate in Style: If you're heading out to a big Halloween bash yourself or just hunting for that must-have costume for your kids, you'll find it fast at Nextag. Want to stick with the classics? Browse through some real deals on ghost, witch, princess, or pirate gear for the entire family, even Fido! But you'll also find the latest blockbuster costumes, from Iron Man, Batman and the Joker to your favorite Star Wars characters. And let's not forget that it's an election year, so if you prefer politics to pop culture you'll love our sellers' selection of Obama and McCain masks!
For more information about the NRF 2008 Halloween Consumer Intentions and Actions Survey, the NRF or BIGresearch, visit the NRF's website at http://www.nrf.com or the study release available by clicking here.
Nextag is the leading comparison shopping site for products, financial services, travel, automobiles, real estate, education and more. At the core of NexTag are proprietary technologies and algorithms that enable shoppers to quickly compare prices and find the best deals on millions of products and services. More than 17 million people per month use Nextag to research, compare, and save on products and services online*.
Nextag has been named one of the "50 Best Websites 2008" by TIME magazine. The company operates comparison shopping sites in the US (www.nextag.com), the UK (www.nextag.co.uk), France (www.nextag.fr), and Germany (www.nextag.de). Nextag is headquartered in San Mateo, California with offices in London and Gurgaon, India.