For Immediate Release

March 25, 2004

NexTag Becomes the 2nd Largest Independent Comparison Shopping Site

Company's Year-over-Year Traffic Growth is the Fastest in the Category

San Mateo, Calif. (March 25, 2004)
NexTag, a leading online comparison shopping service, announced today that traffic to its website reached 7.9 million unique visitors in February -- an increase of 190% over the previous year1. With these results, NexTag has become the second largest independent comparison shopping site, after

"NexTag enjoys solid year-over-year growth, becoming the fastest rising and one of the top players in the comparison shopping area within just two years," said Kenneth Cassar, director of strategic analysis, Nielsen//NetRatings.

"We are pleased that online shoppers have responded so positively to our service," said Purnendu Ojha, CEO and co-founder of NexTag. "Our goal is to be the best and most popular comparison shopping service for all products. Our current growth indicates that we are on track to achieve this."

Retailer interest in NexTag's highly qualified traffic and performance-based pricing continues to grow at a strong rate. Recently, NexTag added JCPenney and QVC to its already impressive roster of top retailers and advertisers.

"NexTag has been a terrific partner and continually drives highly qualified customer leads to our site, " said Kamille Twomey, vice president of marketing of®, the popular online outlet store.

About NexTag NexTag, The Search Engine for Shoppers (SM), is the fastest way to compare prices online. The company's unique technology, including fast and relevant product search results, TruePrice, and product price histories, enables shoppers to quickly compare prices of millions of products from thousands of online stores. NexTag's highly qualified traffic and performance-based pricing makes it an extremely efficient sales channel for retailers, manufacturers and individuals. Launched in 1999 by two Stanford graduates, Purnendu Ojha and Rafael Ortiz, NexTag is a privately held company based in San Mateo, California. For more information, go to

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1Source: Nielsen//NetRatings, February 2004.

NexTag is a trademark and "The Search Engine for Shoppers" is a service mark of NexTag, Inc. All other names are trademarks and/or registered trademarks of their respective owners.

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