December 02, 2003
NEXTAG'S HOLIDAY TRAFFIC UP 302 PERCENT AS DIGITAL CAMERAS DOMINATE ONLINE SHOPPING
Lower Prices Help Digital Cameras Take Seven of Twelve Spots on NexTag's List of Most Popular Products
San Mateo, Calif. (December 2, 2003) - For the third year in a row, digital cameras were the most sought after consumer products online during the three days following Thanksgiving according to NexTag, a leading online comparison shopping service. Over the Thanksgiving weekend (November 28-30), which is recognized as the official start of the holiday shopping season, digital cameras accounted for seven of the 12 most popular products that consumers used NexTag to find online.
"The continued high demand for digital cameras and other consumer electronics comes as no surprise when you consider how far prices have fallen over the past year," said Purnendu Ojha, CEO and co-founder of NexTag. "Our popular Price History feature helps shoppers know when it is the right time to buy and, since last Thanksgiving, the prices of digital cameras have fallen by more than 24 percent category-wide."
The holiday weekend also gave NexTag a huge boost in visitors to the site. More than 1.9 million shoppers (1) used NexTag to find and compare products over the three days, representing an increase of 302% over last year when 481,569 shoppers used the service over the same period following Thanksgiving.
This increase follows a pattern of growth that NexTag began last holiday season and then accelerated in January when NexTag expanded its product categories beyond its base in consumer electronics to include all types of products. Since last October, the number of unique users visiting NexTag has grown by more than 91%, to 5.4 million users, making it the fastest growing comparison shopping site according to Nielsen/NetRatings. (2)
"We believe that NexTag provides a real value to consumers and we are very happy to see so many shoppers taking advantage of our service," said Ojha. "Once shoppers discover how easy it is to use NexTag and how much time and money NexTag can save them, they can't imagine shopping any other way."
Below is a list of NexTag's 12 most popular products over the Thanksgiving weekend (November 28-30):
1. Nikon Coolpix 5700 Digital Camera
59 retailers on NexTag with prices ranging from $400 to $900 ($100 Rebate)
2. Canon EOS-300D Digital Rebel
41 retailers on NexTag with prices ranging from $690 to $999
3. SONY DCR-DVD300 DVD-RAM Camcorder
34 retailers on NexTag with the prices ranging from $899 to 1,099
4. SONY Cybershot DSC-P10 Digital Camera
46 Retailers on NexTag with prices ranging from $345 to $606
5. Olympus Camedia C750 Digital Camera
46 Retailers on NexTag with prices ranging from $389 to $599
6. Fuji FinePix Printer NX-500
6 Retailers on NexTag with prices ranging from $256 to $290
7. Panasonic TH-42 Inch Plasma TV
14 Retailers on NexTag with prices ranging from $3,780 to $5,000
8. Dell Inspiron 1100 Notebook
1 Retailer on NexTag with a price of $799
9. SONY Cybershot DSC-P92 Digital Camera
48 Retailers on NexTag with prices ranging from $285 to $429 ($55 Rebate)
10. SONY DCR-DVD100 DVD-RAM Camcorder
35 Retailers on NexTag with prices ranging from $615 to $999 ($50 Rebate)
11. Canon PowerShot A70 Digital Camera
37 Retailers on NexTag with prices ranging from $245 to $302 ($50 Rebate)
12. Canon Powershot s50 Digital Camera
59 Retailers on NexTag with prices ranging from $365 to $500
For more information on these and other popular products, go to www.nextag.com.
NexTag, The Search Engine for Shoppers (SM), is the fastest way to compare prices online. NexTag's unique technology, including fast and relevant product search results, TruePrice and product price histories, enables shoppers to quickly compare prices of millions of products from thousands of online stores. NexTag's highly qualified traffic and performance-based pricing makes it a highly efficient sales channel for retailers, manufacturers and individuals. The company is privately held and based in San Mateo, California. For more information, go to www.nextag.com.
# # #
(1) NexTag internal tracking statistics
(2) Nielson/NetRatings US Home & Work, October 2002 to October 2003
NexTag is a trademark and "The Search Engine for Shoppers" is a service mark of NexTag, Inc. All other names are trademarks and/or registered trademarks of their respective owners.