For Immediate Release

October 18, 1999 Introduces Version 2.0 of its Popular Online Negotiation Service

New enhancements make it quicker and easier to negotiate a great deal on the web

SAN MATEO, Calif. October 18, 1999, Inc. today announced major enhancements to its highly successful online negotiation service where name brand sellers compete for buyers. Based on feedback from buyers and sellers, these enhancements simplify the buying process to help users secure a great deal in minutes, without having to commit a credit card until after the negotiation is completed.

Key enhancements include an improved search function which sorts products by popularity, average price drop, as well as by product type, enabling shoppers to quickly and easily negotiate for the best deal on over 150,000 new computer products. This is complemented by a listing of the top five deals available from sellers and a shopping list feature that allows buyers to build a list of considered items that can be automatically emailed to others. This is a key benefit for individuals and small businesses looking for purchase advice or approval before buying.

"At we're committed to providing shoppers with the best deal possible - this means not only ensuring that they get a good price, but also that their experience is fast and convenient and includes a good selection of new products from name brand sellers. We aim to ensure that the site continues to provide the value that buyers and sellers are looking for," commented Purnendu Ojha, founder and CEO of has also made enhancements to enable sellers to respond within minutes to buyers with great prices, bundled deals or complementary products. Greatly enhanced response automation tools increase efficiency and enable merchants to sell at a much lower cost than was previously possible.

Since its launch in August, simultaneously negotiating online with many sellers to secure a good deal has been embraced by thousands of users.

"Since discovering, I plan to buy any computer product I need there - it's a lot more fun to buy when you're negotiating for a better price. The time and money I saved using have made me a very satisfied customer," commented Norman Lew, a computer professional from St Petersburg, Florida.

Use of the service remains free to buyers. In addition, sellers have expressed a high degree of satisfaction with as a successful, complementary sales channel.

" has proved to be a great opportunity for us, providing an additional sales channel and enabling us to extend our market reach to an online audience in a cost-effective and controlled way. We look forward to continuing this successful partnership," commented Dan DeVries, executive vice president, Creative Computers ( and


Based in San Mateo, California,, Inc. is a privately held company with a mission to quickly and conveniently enable great deals between buyers and sellers.'s patent-pending technology enables name brand sellers to compete for buyers. will initially focus on computer products, but will move quickly into new product markets by January 2000. Founded in June 1998, is funded by Morgenthaler Ventures. To use the buying service and find additional information about the company, visit

Editorial contact:

Kathy Durr
MacKenzei Kesselring, Inc.

Press Contact:

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